name: content-refresher description: 'Use when updating outdated content, fixing traffic/ranking decay, refreshing stats, adding new sections, or improving freshness signals. 内容更新/排名恢复' version: "9.9.9" license: Apache-2.0 compatibility: "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy" homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" when_to_use: "Use when updating outdated content, refreshing old articles, improving declining pages, or adding new information to existing content." argument-hint: "" metadata: author: aaron-he-zhu version: "9.9.9" geo-relevance: "medium" tags: - seo - geo - content-refresh - content-update - content-decay - ranking-recovery - evergreen-content - content-lifecycle - 内容更新 - コンテンツ更新 - 콘텐츠갱신 - actualizar-contenido triggers: # EN-formal - "update old content" - "refresh content" - "content is outdated" - "content decay" - "content refresh strategy" # EN-casual - "traffic is dropping" - "ranking dropped" - "this post is outdated" - "my old content needs updating" # EN-question - "how to fix declining traffic" - "how often should I update content" # EN-competitor - "Clearscope content refresh" - "MarketMuse content update" # ZH-pro - "内容更新" - "内容刷新" - "排名恢复" - "内容衰减" - "内容生命周期" # ZH-casual - "排名下降了" - "文章过时了" - "流量掉了" - "老文章怎么办" # JA - "コンテンツ更新" - "コンテンツリフレッシュ" - "記事更新" # KO - "콘텐츠 갱신" - "콘텐츠 업데이트" - "순위 하락" - "순위 하락 원인" - "오래된 글 어떻게 해?" # ES - "actualizar contenido" - "refrescar contenido antiguo" # PT - "atualizar conteúdo"

Content Refresher

Identifies outdated content, scores decay/freshness, prioritizes refresh work, and produces update plans with GEO and republishing guidance.

Quick Start

Find content on [domain] that needs refreshing
Which of my blog posts have lost the most traffic?
Refresh this article for [current year]: [URL/content]
Update this content to outrank [competitor URL]: [your URL]
Create a content refresh strategy for [domain/topic]

Skill Contract

Expected output: a scored diagnosis, prioritized repair plan, and a short handoff summary ready for memory/audits/.

• Reads: the current page or site state, symptoms, prior audits, and current priorities from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing audit or optimization plan plus a reusable summary that can be stored under memory/audits/.
• Promotes: blocking defects, repeated weaknesses, fix priorities, and pending decisions to memory/open-loops.md.
• Primary next skill: use the Next Best Skill below when the repair path is clear.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Use ~~analytics, ~~search console, and ~~SEO tool when connected; otherwise ask for traffic data, ranking history, publish dates, candidate URLs, and competitor examples. See CONNECTORS.md.

Instructions

When a user requests content refresh help:

1. CORE-EEAT Quick Score -- Estimate all 8 dimensions, prioritize red/yellow areas, and hand off to content-quality-auditor for full scoring when needed.
2. Identify Refresh Candidates -- Use age, dated claims, declining traffic, lost rankings, broken links, SERP shifts, and missing topics.
3. Analyze Page-Level Decay -- Compare 6-month-old vs current performance, keyword deltas, SERP intent, competitor updates, and the why-refresh rationale.
4. Define Updates Needed -- Capture outdated elements, competitor/PAA gaps, SEO updates, GEO updates, links, images, sources, and dates.
5. Create Refresh Plan -- Specify title, structure, new sections, refreshed statistics, internal/external links, images, and validation requirements.
6. Write Refresh Content -- Draft updated intro, replacement sections, refreshed facts, FAQ answers, and Changes Made notes.
7. Optimize for GEO -- Add 40-60 word definitions, quotable statements, Q&A, dated citations, and standalone factual statements.
8. Set Republishing Strategy -- Use published-date update for 50%+ new content, last-updated date for 20-50%, original date for <20%; update schema, sitemap lastmod, cache, Search Console, and 4-6 week monitoring.
9. Create Refresh Report -- Summarize completed changes, expected outcomes, owners, next review date, and open loops.

Reference: references/refresh-templates.md has compact templates for steps 2-9.

Example

User: "Refresh my blog post about 'best cloud hosting providers'"

Output: CORE-EEAT quick score flags weak Referenceability, Experience, and Trust; recommends pricing refresh, broken-link fixes, author credential additions, affiliate disclosure, and a Changes Made block ready for republish.

Reference: See references/refresh-example.md for the full worked example and checklist.

Tips for Success

Prioritize by ROI/search demand, make substantive improvements instead of date-only edits, add stronger evidence than competitors, track post-publish rankings/traffic, and treat every refresh as a GEO citation opportunity.

Reference data: references/content-decay-signals.md covers decay signals, lifecycle stages, refresh-vs-rewrite decisions, and content-type strategy.

Save Results

Ask to save results; if yes, write a dated summary to memory/audits/content-refresher/YYYY-MM-DD-<topic>.md. Hand off veto-level risks to the auditor gate before any hot-cache marker.

Gate check recommended: Run content-quality-auditor on refreshed content before republishing.

Reference Materials

• Content Decay Signals -- Decay indicators, lifecycle stages, and refresh triggers by content type
• Refresh Templates -- Compact templates for steps 2-9
• Refresh Example & Checklist -- Full worked example and pre/post-refresh checklist

Next Best Skill

Primary: content-quality-auditor -- re-score refreshed content before shipping.

这个 Skill 质量较好，是一套成熟的内容更新指南。它能帮你诊断哪些文章过时了、为什么流量下降，并给出具体的更新计划和多语言使用场景。配有实用的评分表格和刷新模板，还有完整的工作示例可参考。主要缺点是偏重理论指导，实际操作时需要你提供数据并配合执行，没有自动化工具辅助。适合有一定 SEO 基础、愿意按步骤操作的用户使用。