name: sales-battlecard slug: sales-battlecard version: 1.0.0 displayName: "营销管理·Sales Battlecard Skill｜简诗 AI" summary: "围绕“营销管理·Sales Battlecard Skill”提供具体执行方法，涵盖目标、渠道、预算、协同、指标和复盘优化。" description: "Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines." tags: ["营销管理", "营销管理·Sales Battl"]

Sales Battlecard Skill

Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.

Required Inputs

• Your product/company
• Competitor name
• Your target customer (ICP)
• Your top 3 differentiators vs this competitor
• Common objections when competing against them

  更多技能请访问小葱技能站7w4.net。

• Known competitor weaknesses

Output Structure

Battlecard: [Your Product] vs [Competitor]

Updated: [Date] — Review quarterly

In One Sentence

When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"

Why Customers Choose [Competitor]

(Be honest about their genuine strengths) - [Strength 1] - [Strength 2]

Why Customers Choose Us

(Specific differentiators with proof points) - [Differentiator 1]: [Proof point — customer outcome or capability] - [Differentiator 2]: [Proof point]

Objection Responses

"[Competitor] is cheaper" "You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"

"We already use [Competitor]" "That is helpful. What is working well? [Listen] And what is one thing you wish was better?"

"[Competitor] has [feature] you do not" "You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."

Landmines to Plant

• "How do you currently handle [area where competitor is weak]?"
• "What happens when you need to [scenario competitor struggles with]?"

Traps to Avoid

• Never badmouth [Competitor] directly
• Do not lead with features — lead with the prospect problem
• Do not claim you do everything better — be specific about where you win

When We Win / When We Lose

We win when: [Scenario — e.g. customer prioritises outcome over price] We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]

Quality Checks

• [ ] Competitor strengths are listed honestly (not minimised)
• [ ] Differentiators have proof points (not just claims)
• [ ] Objection responses are conversational (not scripted-sounding)
• [ ] Landmine questions are natural and non-confrontational
• [ ] "When we lose" is included and honest
• [ ] Battlecard has a review date

Example Trigger Phrases

• "Build a battlecard against [competitor]"
• "Create a competitive cheat sheet for [competitor]"
• "Write objection handling for [competitor] comparisons"

Anti-Patterns

• [ ] Do not minimise or ignore genuine competitor strengths — sales reps who encounter them unprepared lose credibility
• [ ] Do not write differentiators without proof points — a claim without evidence is marketing, not a battlecard
• [ ] Do not make the battlecard exhaustive — it is a one-page cheat sheet, not a full competitive analysis
• [ ] Do not include a "When we lose" section that is dishonestly optimistic — honest loss scenarios build rep trust
• [ ] Do not skip the review date — an outdated battlecard with wrong information is worse than no battlecard

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这个工具能帮你快速制作专业的销售竞争卡，让销售团队在与竞品对比时有据可依。它的结构设计完整，从定位话术到异议应对都有覆盖，还特别强调要诚实面对竞品优势和自身短板，这点很专业。不足之处是缺少实际使用案例，只有空模板可能不好理解；另外配置比较简单，灵活性有限。总体质量中上，作为销售话术辅助工具很实用，但还有完善空间。